Young's Market Company

  • Associate Manager, Commercial Marketing

    Job Locations US-CA-Aliso Viejo
    Posted Date 3 weeks ago(6/22/2018 8:25 AM)
    Requisition ID
    2018-6029
    # of Openings
    1
    Category
    Marketing
  • Overview

    Infinium Spirits is a family owned company known for igniting brands and accelerating performance.  Founded in 2005, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands.  

     

    Reporting to the Director of Marketing and Brand Development, the Associate Manager, Consumer Marketing will be responsible for utilizing consumer marketing tactics to drive consumer demand of our brands.  In this role you will be required to identify opportunities to improve our marketing effectiveness within the consumer channel and implement strategic marketing programs to assist the brands achieve their growth objectives. 

    Responsibilities

    • Support 3 of our major consumer brands which includes Corralejo, Los Arango, and Zaya.
    • Partner with sales team members to deliver against the brands and business objectives with the consumer channel.
    • Work closely with the Director of Marketing to develop and implement multi-channel annual marketing, merchandising, and promotion plans meant to promote products key strategies for various customer demographics.
    • Coordinate all special events (i.e. distillery tours, spirit competition, ambassador visits to local markets such as Fratelli Branca, Koskenkorva)
    • Managing all aspects of digital marketing including sourcing, writing and editing related content for monthly newsletter, business and competitive reviews.
    • Manage, maintain and assist in marketing budgets to lead growth objectives while optimizing returns. Provide input when forecasting for brands. 
    • Continuously measure the effectiveness and ROI of campaigns.
    • Assist with various aspects of the day-to-day management of the brands.
    • Other duties as assigned.

    Qualifications

    REQUIRED QUALIFICATIONS:

    • Bachelor’s Degree from an accredited four-year college or university is required.
    • 2-3 years of marketing experience in the beer, wine and/or spirits industry.
    • Strong communication skills and ability to foster strong relationships cross-functionally
    • A data driven approach to marketing, with experience analyzing and reviewing results
    • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders
    • Excellent oral and written communications skills with strong attention to detail

     

    WORKING CONDITIONS: 

    • This position may require occasional travel, including air travel.
    • This position involves working with alcoholic beverages and working in environments where alcoholic beverages are served and consumed.

     

    EOE/Minorities/Females/Vet/Disability

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