The Marketing Manager will be responsible for developing and implementing marketing programs that deliver brand growth for key client partners and strategic customer accounts to achieve the short and long-term business objectives of the organization.
Marketing Principles The Marketing Manager must possess a solid marketing background derived from education and experience. The role requires an associate who can deliver critical and effective marketing solutions for gaps and opportunities within the business. It is critical that the associate understands the principles of brand strategy but can also utilize this knowledge to produce solutions-based programs that are actionable and meet the needs of the business of Young’s, our suppliers, and our key accounts. This role requires someone with an entrepreneurial spirit who can creatively seek solutions even when given disparate resources.
360 Delivery This role requires a leader who can deliver a large-scale 360 program from inception to recap. The expectation is that the Marketing Manager is able to conceptualize the program, understand who the key stakeholders are for execution, contribute to creative development, sell in the program (to internal and external stakeholders), manage the execution of the program, and deliver KPI’s at conclusion.
Confident & Polished Presentation Skills The Marketing Manager role requires a leader who can effectively deliver sales-forward presentations for internal and external stakeholders.
Financial Acumen The Marketing Manager must understand the financial framework of Young’s Market Company. They establish and monitor appropriate financial measures (e.g., balance sheet, income statement, cash flow, etc.). They interpret and use financial data to make informed business decisions.
Assertiveness Young’s Market Company requires leaders and associates who readily offer opinions and take action even when their position may be unpopular. They are willing to challenge others appropriately when required. They are self-confident – they trust their own judgment and are not overly dependent upon the approval of others. They must be comfortable giving and receiving constructive criticism.
Business Thinking Young’s Market Company requires leaders and associates who see Young‘s Market Company as a series of integrated and interlocking business processes. They understand general business concepts that govern these systems and their interfaces. They create and/or realign these systems in response to changing business needs. They understand that a change in one process can have dramatic and unintended impact across the entire organization. They are adept at using these interdependencies to synergistic advantage. They use this knowledge to understand and build strategies with Young’s Market Company’s suppliers and retailers.
Adaptation Young’s Market Company requires leaders and associates who are adaptable. They embrace
needed change and modify their behavior when appropriate to achieve organizational objectives. They are effective in the face of ambiguity. They understand and use change management techniques to help ensure smooth transitions.
Communicativeness Young’s Market Company requires leaders and associates who recognize the essential value of continuous information exchange and the competitive advantage it brings. They actively seek information from a variety of sources and disseminate it in a variety of ways. They use modern technologies to access and circulate information, even across great distances. They take responsibility for ensuring that their people have the current and accurate information needed for success.
Conflict Management Young’s Market Company requires leaders and associates who recognize that conflict can be a valuable part of the decision-making process. They are comfortable with healthy conflict and support and manage differences of opinion. They thwart destructive competition or friction and use consensus and collaboration to debate and resolve issues. Because of Young’s Market Company’s unique positioning between suppliers and retailers they are aware of the need for win-win-win relationships from supplier to consumer.
Essential functions include but are not limited to:
Bachelor degree from an accredited college or university required.
SKILLS & ABILITIES:
CERTIFICATES, LICENSES & REGISTRATIONS:
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.