Young's Market Company

  • Marketing Manager

    Job Locations US-CA-Tustin
    Posted Date 2 months ago(11/19/2018 1:43 PM)
    Requisition ID
    # of Openings
  • Overview

    The Marketing Manager will be responsible for developing and implementing marketing programs that deliver brand growth for key client partners and strategic customer accounts to achieve the short and long-term business objectives of the organization.




    Marketing Principles The Marketing Manager must possess a solid marketing background derived from education and experience. The role requires an associate who can deliver critical and effective marketing solutions for gaps and opportunities within the business. It is critical that the associate understands the principles of brand strategy but can also utilize this knowledge to produce solutions-based programs that are actionable and meet the needs of the business of Young’s, our suppliers, and our key accounts. This role requires someone with an entrepreneurial spirit who can creatively seek solutions even when given disparate resources.




    360 Delivery This role requires a leader who can deliver a large-scale 360 program from inception to recap. The expectation is that the Marketing Manager is able to conceptualize the program, understand who the key stakeholders are for execution, contribute to creative development, sell in the program (to internal and external stakeholders), manage the execution of the program, and deliver KPI’s at conclusion.


    Confident & Polished Presentation Skills The Marketing Manager role requires a leader who can effectively deliver sales-forward presentations for internal and external stakeholders.


    Financial Acumen The Marketing Manager must understand the financial framework of Young’s Market Company. They establish and monitor appropriate financial measures (e.g., balance sheet, income statement, cash flow, etc.). They interpret and use financial data to make informed business decisions.




    Assertiveness Young’s Market Company requires leaders and associates who readily offer opinions and take action even when their position may be unpopular. They are willing to challenge others appropriately when required. They are self-confident – they trust their own judgment and are not overly dependent upon the approval of others. They must be comfortable giving and receiving constructive criticism.


    Business Thinking Young’s Market Company requires leaders and associates who see Young‘s Market Company as a series of integrated and interlocking business processes. They understand general business concepts that govern these systems and their interfaces. They create and/or realign these systems in response to changing business needs. They understand that a change in one process can have dramatic and unintended impact across the entire organization. They are adept at using these interdependencies to synergistic advantage. They use this knowledge to understand and build strategies with Young’s Market Company’s suppliers and retailers.


    Adaptation Young’s Market Company requires leaders and associates who are adaptable. They embrace

    needed change and modify their behavior when appropriate to achieve organizational objectives. They are effective in the face of ambiguity. They understand and use change management techniques to help ensure smooth transitions.


    Communicativeness Young’s Market Company requires leaders and associates who recognize the essential value of continuous information exchange and the competitive advantage it brings. They actively seek information from a variety of sources and disseminate it in a variety of ways. They use modern technologies to access and circulate information, even across great distances. They take responsibility for ensuring that their people have the current and accurate information needed for success.


    Conflict Management Young’s Market Company requires leaders and associates who recognize that conflict can be a valuable part of the decision-making process. They are comfortable with healthy conflict and support and manage differences of opinion. They thwart destructive competition or friction and use consensus and collaboration to debate and resolve issues. Because of Young’s Market Company’s unique positioning between suppliers and retailers they are aware of the need for win-win-win relationships from supplier to consumer.



    Essential functions include but are not limited to:

    • Produce marketing programs aligned with key client partners for strategic account customers designed to drive consumer interest throughout the path-to-purchase, drive consumer pull and gains to achieve target goals
    • Formulates sales and marketing programs/tactics designed to promote market share, increase sales volume, and strengthen case distribution to meet goals in all trade channels
    • Act as a thought partner to the client services team to build marketing plans for key clients to drive incremental growth
    • Build, educate and execute a strategy plan for strategic accounts on premise to leverage the growth of emerging customers to drive volume by key client partner(s) and deliver channel goals
    • Collaborates with the creative services team to produce consumer focused shopper and guest marketing platforms that include a creative brief, consumer path-to-purchase plan, and point-of-purchase materials
    • Establishes and cultivates a good relationship with internal stakeholders by ensuring that feedback is taken into account by regularly visiting sales teams, customers and client partners
    • Responsible for managing 3rd party vendor/agency relationships to support the development and execution of marketing programs
    • Thinks creatively and critically to support new product and brand launch execution efforts, as well as support existing supplier portfolios and brands




     Bachelor degree from an accredited college or university required.

    • 5-7 years of marketing experience required, preferably in the beverage/consumer goods industry
    • Supplier experience preferred
    • Knowledge of local marketing and brand strategy and application across channel
    • Knowledge of Young’s Market Company portfolio of brands & respective suppliers, and/or relevant Wine & Spirits industry knowledge preferred


    • Field and/or customer leadership experience including budget responsibility and management
    • Knowledge of key consumption occasions, shopper messaging, and methods of activation
    • Innate curiosity and ability to connect insights and seek solutions
    • Proven ability to think creatively and critically to achieve success in a team environment
    • Proven track record of managing multiple projects and achieving sustainable results
    • Experience developing and executing annual channel plans preferred
    • Shopper insights, category management and shopper marketing experience preferred
    • Experience with syndicated and depletion data preferred


    • CSS or CSW preferred
    • Proficient in Windows, Microsoft Office (Outlook, Word, Excel, Powerpoint) required
    • Must possess valid driver's license and clean Motor Vehicle Report


    The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.




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